Inside the Donor Mind: Branding and Communication Strategies that Resonate
Vue 17 1034 S. Brentwood Blvd. #1700, St. Louis, MO, United StatesWhat makes a donor engage? Why, with varying degrees of passion, do they decide to fund? How can we keep existing donors engaged amidst deteriorating tax incentives? Lindsay Matush, CEO of Vario Marketing, will help you assess the “donor resonance” of your brand and equip you with tools for understanding your donors’ motivations. You’ll gain practical marketing ideas for year-round ...