Marketing

Remember when the only way we as marketing professionals had to communicate was to send a press release and pitch/wait on the media to possibly cover your event/story? Fast forward to 2019 and there are so many ways to share your organization's story/message/mission that it's hard to keep up with it all. The beautiful thing is that now we have ...

Karen Kalish is the author of How to Give a Terrific Presentation, Dealing Effectively with the Media and I'll See You On The Radio. She taught school for six years in Washington, DC before becoming a reporter for CBS-TV there. She had the same beat for ABC-TV in Chicago and then was the Washington, DC reporter/producer for Entertainment Tonight. She ...

This workshop will teach you how to craft messaging that attracts donors to your organization. You will create a brand promise to ground and guide all your messaging, create a tagline that is meaningful and memorable, develop talking points (not an elevator speech!) to engage new potential donors. You will also learn how to create and support a culture is ...

Whether you have a new pilot project that is under resourced or your budgets overall have grown increasingly constrained, odds are you have been asked (and will be asked again!) to deliver marketing success with limited financial resources. Limited dollars don't have to mean limited impact if you consider a few key principles - both the tried and true and ...

How to Engage Board, Staff, and Everyone Else in Marketing Your Organization Workshop to be held virtually via Zoom. In this crisis, how you communicate to your stakeholders is more critical than ever. This is your opportunity to create better outcomes in your communications. This starts with engaging all members of your organization, because if you want to communicate effectively externally, it ...

Does your organization have a website no one visits, social media posts no one sees or blogs no one reads? Do you have marketing that makes your executive director happy yet doesn’t connect with audiences? Do you have a board that wants you to make them “thought leaders” and you have no idea how to do that? In this workshop, ...

We are in unprecedented times. Whether you have people in your organization working remotely, from the office or not at all, we all have people that make our organizations run. How you communicate with them during this time matters. It will have implications for your organization now and in the future. In this presentation, social media strategist and storyteller Katie ...

Chances are, your organization needs more from your website than ever before. With more communications shifting to digital, out of need or convenience, your website must do more heavy lifting than you planned. But how do you know where to begin? Join members of the Almanac team to discover a framework for evaluating your website in four critical areas: Audience, ...

Website analytics can help you track who is coming to your site, where they go once they get there and how they found you. Analytics can tell you if your social media is successfully sending visitors to your site and if donors know they can give online. Unfortunately, decoding analytics reports is not as simple or straightforward as it could ...

Spectrum is going virtual! Join us for a daylong digital conference for nonprofit marketers, communicators, fundraisers, and leaders. Enjoy 3 keynotes, 4 tracks of programming, and more! Virtual attendees pick 4 sessions to attend live in addition to the keynote presentations—then get recordings of ALL 16 breakout sessions PLUS the 3 keynotes after the conference ends. Earlybird pricing (now–August 31): $49 Members ...