What is Inbound Marketing and How Can it Help you Raise Money?

About the Workshop:
What is Inbound Marketing and How Can it Help you Raise Money?
Shift the dynamics of your donor relations by using inbound marketing tools. Instead of buying, begging or bugging your way to new audiences, you will earn your way in. Learn to use marketing activities that bring visitors in, rather than having to go out to get prospective donors’ attention. Inbound marketing earns the attention of customers, makes your organization easy to find, and draws prospects to your website.
About the Presenter: 
Maryanne Dersch
Strategist, 501creative
Maryanne Dersch has spent more than 20 years working in the nonprofit community relations biz, the last 10 at 501creative, where she helps clients reach their communication and branding goals. Previous to 501creative, Maryanne was a consultant at Vector Communications and the public relations officer for the City of University City. 
Maryanne and her husband of 23 years, Jon Schmuke, adopted their three children, Patrick, AJ and Taylor, out of foster care. She currently serves on the board of the Foster and Adoptive Care Coalition and is a foster parent and volunteer for Stray Rescue of St. Louis.