Volunteer Recruitment

Volunteers can support your organization in a myriad of ways:  time, resources, connections, and more.  But how do you effectively recruit volunteers which meet the needs of your programs?  In this interactive workshop, we’ll explore best practices for volunteer recruitment, such as:

• Designing your recruitment strategy
• Creating targeted recruitment communications
• Writing attractive recruitment appeals
• Sweetening the deal:  volunteer-benefits-centered recruitment
• Utilizing your agency’s website and social media for recruitment
• Maximizing your networks for volunteer recruitment
• Beyond the initial contact:  guiding interested prospects into volunteerism
•  And more!

Participants will leave the workshop with a comprehensive understanding of volunteer recruitment best practices, plus excellent resources to help them design and/or update their volunteer recruitment program.
About the Presenter:   Julie Strassman
Julie Strassman is an experienced volunteer engagement professional and educator, dedicated to helping organizations build mutually beneficial relationships with volunteers.  She currently works as the Volunteer Coordinator with Bethesda Hospice Care, where she has increased volunteer participation by 92% over two years. Previously, she worked with LifeWise (previously Kingdom House), where she achieved volunteer engagement goals such as a 78% increase in volunteer groups over two years. She passionately believes in utilizing best practices to create and sustain volunteer programs that mutually benefit organizations and volunteers.
Julie  has served on the Board of the Metropolitan Volunteer Management Association (MVMA) as the VP of Programming, and was awarded MVMA’s Volunteer Director of the Year in 2019.  She has also served on the Certification Committee for the United Way of Greater St. Louis’  Volunteer Center. She has presented on volunteer engagement best practices for many local and national nonprofit organizations, including MVMA, Lindenwood University, University of Missouri St. Louis, Send Me St. Louis, and the We Raise Foundation (previously Wheat Ridge Ministries).