Tips & Tricks for Marketing on a Dime

Whether you have a new pilot project that is under resourced or your budgets overall have grown increasingly constrained, odds are you have been asked (and will be asked again!) to deliver marketing success with limited financial resources. Limited dollars don’t have to mean limited impact if you consider a few key principles – both the tried and true and the new and innovative. Presenter Joe Gfaller will share a range of examples for the new and experienced marketer that can be modeled within your own organization.
Joe Gfaller has been Managing Director at Metro Theater Company since the summer of 2019. Prior to that, he has served in a range of marketing, communications, community affairs, and fundraising roles for Opera Theater of Saint Louis, the Alliance Theater, the American Repertory Theater, and 7 Stages Theater. He teaches Marketing for the Arts in Webster University’s Arts Management and Leadership MFA program, and his innovative solutions to building new audiences were highlighted in a national case study from the Wallace Foundation in 2018. Named a Diverse Business Leader in the St. Louis Business Journal, he has made St. Louis home since 2011. He is a graduate of Leadership St. Louis, LEAD Atlanta, and Harvard University.