The Art of the Legacy Ask

AFP Global knows times are tough, but you still need to stay at the top of your fundraising game. That’s why registration fees have been waived for the next three webinars for all members! Not an AFP member yet? You can join here: https://afpglobal.org/join

You’ve grown your legacy program, you have an impressive pipeline of donors interested and considering leaving a legacy gift to your wonderful organization and now comes the big moment: THE ASK!

This webinar will present the similarities and differences between a legacy and a major gift ask, what research tells us how donors make decisions and how you can harness all this information to craft a deeply personal and successful legacy ask.