Taglines and Messaging

Event Details:
Your brand is your organization’s calling card, and after the name, your organization’s tagline is the most effective way to communicate your brand.
So, is your tagline a good one?
During this learning opportunity:
– We will look at names, taglines and organization descriptions and how to make them work together.
– We will explore when to change a name, how to tell if a tagline is working, and how to make your name and tagline work to help people understand your organization quickly and easily.
– We will look at lots of examples from other nonprofits plus some exploration into participant organization’s taglines.
About the Presenter:
Maryanne Dersch
Strategist, 501 Creative
Maryanne Dersch has spent more than 20 years working in the nonprofit community relations biz, the last 10 at 501creative, where she helps clients reach their communication and branding goals. Previous to 501creative, Maryanne was a consultant at Vector Communications and the public relations officer for the City of University City.
Maryanne and her husband of 23 years, Jon Schmuke, adopted their three children, Patrick, AJ and Taylor, out of foster care. She currently serves on the board of the Foster and Adoptive Care Coalition and is a foster parent and volunteer for Stray Rescue of St. Louis.