Social Media Marketing for an Organization or Business: Social Media Marketing Basics

Are you a new business owner or work for an organization and need the basics on social media marketing?  Join us for a three-part workshop on social media marketing for a business or organization. Darcella Craven from the Veterans Business Resource Center will take participants through a four-module class that will cover basic social media marketing, including how to market with Facebook Pages, Facebook Ads, and more.
Attendees will develop a Facebook Page and Instagram for a local community organization or business of their choice (it can be your personal organization/ business), use that page to create awareness, drive traffic, and/or attract customers and create ad campaigns in support of that page. They can use those credentials as a selling point to future employers. Attendees will also receive $25.00 in Facebook Ad Credits to run ads and then compare results in subsequent sessions.
This is a series of 3 classes; classes must be taken in order and attendance at all 3 sessions is required to earn micro-credentials and $25 in Facebook ad credits.   If you do not attend Session 1, you may not attend Session 2 or Session 3.
Sessions will be:
Saturday, May 11, 2019 @ 9:00 am – 11:00 am:  Orientation and Social Media Marketing Basics
Saturday, May 18, 2019 @ 9:00 am-11:00 am: Marketing with Facebook Pages and Facebook Ads
Saturday, May 25, 2019 @ 9:00 am-11:00 am: Marketing with Instagram
For each sessions, registrants should bring:
A laptop, iPad or tablet
If applicable, an existing business/organization Facebook page with admin access (this can be anything! Your church choir, your child’s second-grade classroom, a non-profit, your knitting group, etc.)