Social Media Marketing BootCamp

3-Day Intensive Bootcamp
January 25, 26, and February 23 from 9 am – 5 pm
In this very intense 3-day bootcamp you will learn the following:

• Understand the available social media networks, the nuances of each network, and the challenges and opportunities of marketing/messaging to the brand’s desired audience on each network
• Conduct social analysis of brands to identify best practices and effective strategies
• Learn to create content for social networks, including informational graphics, blog posts and status posts using free, online tools (no prerequisite graphic design skills are needed)
• Identify metrics and Key Performance Indicators (KPIs) that can demonstrate the Return on Investment (ROI) of social media to business leaders, managers and executives
• Be able to articulate how social marketing strategy fits into the fully integrated digital marketing plan
• Know what the latest social media tools are for use by professionals Learn the capabilities of Hootsuite and apply those learnings
• Know how to find your influencers for a brand
• Understand the steps to community management
• Know how B-to-C and B-to-B differ regarding the use of Social Media
• Create and Implement a crisis management strategy
• Learn content development strategy best practices
• Integrate and run social media advertising campaigns, specifically on Facebook

Is there any certification that is included in this course? 
Yes! All students will also become Hootsuite Certified by the end of this three-day bootcamp.  A great bonus!
Who is this class for?
This class is for anyone wanting to take their social media strategy to that next level for their business or nonprofit.
 
Meet Your Instructor: Brianna Smith 
Brianna Smith is a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. She currently serves as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader in advanced image processing innovation for CT, MR, and PET; where she develops cross-departmental digital marketing strategies to nurture and grow TeraRecon’s global customer base.
Brianna is the creator and author of the popular blog Being Your Brand and runs a large Twitter following focused on connecting with and educating others on digital marketing. She is also an Adjunct Professor at UMSL where she teaches the Social Media Strategy course for the Digital Marketing Certificate program. Brianna is the Executive Director for the record-breaking Midwest Digital Marketing Conference and has served as the Vice President of the Social Media Club St. Charles.
She began her career as a Brand Strategist at Mudbug Media, an interactive media agency in New Orleans, where she was responsible for the creation and implementation social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to her current position at TeraRecon, Brianna was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where she was in charge of their lead generation marketing efforts, including social media strategy, SEO, website strategy, PPC, email marketing, and event promotion.
 
*Note: Curriculum is subject to change from description based on market needs