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Nonprofit Videos (on a Budget) that Engage and Retain Donors
July 11, 2016 @ 12:00 pm - 1:00 pm
$20.00
|
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this webinar, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
- Discover how to create an in-depth strategy based on your nonprofit’s diverse audiences
- Determine which equipment and technology is best for your organization’s needs
- Learn how to solicit and leverage crowdsourced content
- Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content
About the presenter:
 Steven Shattuck is VP of Marketing at Bloomerang, which helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world.
Steven spent the first five years of his career at an integrated communications agency, producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA.
He honed his digital marketing skills at two Indianapolis tech firms before returning to the nonprofit sector as Bloomerang’s marketing lead. Steven hosts Bloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector. |
| Free to AFP members |
$20.00 to non-AFP members |
