Marketing Espionage: How to Spy on Yourself or Anyone Else to Leverage Your Online Presence and Find New Donors

Does your organization have a website no one visits, social media posts no one sees or blogs no one reads? Do you have marketing that makes your executive director happy yet doesn’t connect with audiences? Do you have a board that wants you to make them “thought leaders” and you have no idea how to do that?
In this workshop, you will learn:

• The tools of the online professionals that gets results no matter the budget
• Apply a holistic approach with SEO, blogging and social media to dominate page one of search results
• Find and use the right keywords for your ideal audiences
• Integrate videos, images and social media to boost your rankings
• Build a new website or fix your current site to get found online and dominate your market

Please note, this session will be held remotely using Zoom, which can be accessed from your computer, phone, or tablet. You do not need a Zoom account to join this session.
About the Presenter:  Maryanne Dersch
Maryanne Dersch is a teacher and coach for nonprofits in board leadership, fundraising and marketing. Her company, Courageous Communication, works with boards and organizational leadership to create cultures that work in trust, connection and ease to create a bigger impact.
She developed a method of fundraising, Superstar Fundraising, so organizations can have energy, resources and donors flowing to them and end the chase and grind of fundraising. She wrote the book Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It so nonprofits can own, understand and share their value to attract like-minded donors.
Maryanne has spent her professional career in or serving the nonprofit sector. Previous to starting Courageous Communication, she spent 16 years at 501creative, where she led fundraising and marketing planning projects, wrote plans and developed creative material. Before 501creative, she was a consultant at Vector Communications for four years. 
She has served on boards and committees over the years, including Community Service Public Relations Council and the Saint Louis Chapter of Association of Fundraising Professionals. She has served on the board of Foster and Adoptive Care Coalition until they became her client. She has fostered dogs for Stray Rescue of Saint Louis for 20 years.
Maryanne graduated from the University of Missouri-Columbia in 1988 with a degree in journalism. She has three children adopted from foster care with her husband. She is known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.