Life Beyond the Press Release: Telling Your Story, Your Way, Using Today’s Tools

Remember when the only way we as marketing professionals had to communicate was to send a press release and pitch/wait on the media to possibly cover your event/story? Fast forward to 2019 and there are so many ways to share your organization’s story/message/mission that it’s hard to keep up with it all. The beautiful thing is that now we have the opportunity to share our story, our way, and on multiple platforms, engaging multiple audiences.
Shuntae Shields Ryan is Vice President, Marketing & Communications for the Boys & Girls Clubs of Greater St. Louis and oversees communications, branding, public relations and marketing initiatives for the organization placing emphasis on building Club awareness, locally and regionally, in order to highlight the impact the Clubs are making in the community and the lives of kids ages 6-18. Shuntae has spent 100% of her professional career serving her own community, the one she was born and raised in, St. Louis, MO. Prior to joining the Boys & Girls Clubs of Greater St. Louis in August 2013, Shuntae was Senior Director of Marketing & Communications at the Partnership for Downtown St. Louis for seventeen years where she played an intricate role in the revitalization of Downtown St. Louis. Her job, simply put, was to promote, market and communicate the great things happening in Downtown St. Louis, regionally and nationally. Click here to read more.