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Inside the Donor Mind: Branding and Communication Strategies that Resonate
November 13, 2018 @ 11:30 am - 1:15 pm
What makes a donor engage? Why, with varying degrees of passion, do they decide to fund? How can we keep existing donors engaged amidst deteriorating tax incentives?
Lindsay Matush, CEO of Vario Marketing, will help you assess the “donor resonance” of your brand and equip you with tools for understanding your donors’ motivations. You’ll gain practical marketing ideas for year-round communication to retain and attract donors. We’ll review case studies, laugh out loud, and cover insights about the habits of funders, individual donors, and your board.
Networking begins at 11:30 a.m. Lunch and panel discussion begin at noon.