How to be a courageous communicator or why codependent communications makes your brand boring
Nonprofits are so afraid of making someone mad or disappointing a donor, we tend to not take a stand. This fear of “we don’t want to say anything wrong so don’t say anything at all,” is keeping us from communicating honestly with our supporters. An organization that is confident in its communications will have a specific point of view and stick to it, though praise and criticism. Not that they are immune to feedback, but they take it and make it work for them, without derailing anything.
If your organization tends to be wary of saying anything interesting, or has trouble focusing its message, this session will teach you the reasons behind that hesitancy and how you can work with leadership to make the changes in thinking necessary to be strong, purposeful and engaging in your communications.