Donor Retention: Inspiring Loyalty in your Fundraising

About the Event:
Donor Retention: Inspiring Loyalty in your Fundraising
As recently reported in the latest issue of Advancing Philanthropy “Competition is fierce…Just as in every other industry, loyalty is, if not dead, then on life support.” What is your organization doing about retaining donors? Everyone knows it’s easier and far less expensive to keep donors than find new ones every year, yet many of us are caught in a vicious cycle. Donors are yours to lose or keep! The question is: What are you going to do about it?
In this session participants will learn:
-Why donors leave you and how we miss the obvious
-How to use social information to keep donors
-A secret 1.2.3. process to better stewardship
-Much more in this hands-on session
About the Presenter:
Wendy Dyer

Wendy has enjoyed working with hundreds of nonprofits over the last two decades, from north to south and throughout the Midwest. She has helped pump millions of dollars into the economy – building schools, health centers and cultural places – bringing hope to thousands of people in need.
A frequent presenter and trainer, Wendy pushes agencies to put a jolt of “sizzle” into their fundraising and embrace her mantra that “People are giving money away, anyway, might as well be to you.”