Digital Donor Recruitment: 7 Steps to Turn Online Followers into New Donors

About the Workshop: 

Nearly all nonprofits have fallen into this trap: we’ve built our homes on rented land, with social media as the main avenue to grow our influence and find new donors. But we don’t control that space and who sees our content. And the algorithms change, older platforms fall out of favor as new ones emerge and it is hard to keep up with the changes.

Nonprofits can pivot towards brand-building tactics that provide reliable reach.  Learn to build your house on land you own. This workshop will teach you the seven steps to grow your base of support in reliable and consistent ways.

About the Presenter: Maryanne Dersch

Maryanne Dersch coaches and trains nonprofit leaders to master the art of influence, so they can raise more money without feeling rejected or pushy. Her “effervescent badassery” calls you to be more influential in your work, life and even in your own view of self.

She has spent almost thirty years working in the nonprofit world helping organizations communicate more effectively internally and externally. From those experiences she authored, Courageous Communication: Why codependence is making your nonprofit brand boring and what to do about it. She also produces and hosts The Influential Nonprofit podcast and the annual Donor Attraction Forum virtual event.

She is leading a movement to change “nonprofit” to “human investment company” to accurately reflect the contributions of the sector. She’s known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.