12 Foundational Fundraising Principles

At this session Martin will discuss a set of foundational principles that he has observed, experienced and practiced that led to the raising of over $500 million dollars during his 24 year fundraising career. During the talk he will answer several questions: How does fundraising benefit our organizations; What does fundraising do for donors; and What’s in it for us? This is an opportunity to gain new insights into the nature of fundraising, your role in fundraising, and leave inspired and challenged by this set of powerful underlying principles.
About the Presenter: Martin Leifeld
Consultant
Martin Leifeld Leadership & Fundraising
Martin Leifeld, author, coach, consultant and public speaker, directed the raising of over $500 million dollars during his 24 years of fundraising leadership in the St. Louis region. Martin authored the book, FIVE MINUTES FOR FUNDRAISING – A Collection of Expert Advice from Gifted Fundraisers. MartinLeifeld.com provides nearly 100 video presentations about leadership and fundraising matters.
Martin served as vice chancellor for university advancement at UMSL for 10 years. He led a dramatic increase in fundraising, averaging $26.4 million per year. University Advancement had 140 employees and a $16 million budget focusing upon alumni engagement, community relations, fundraising, marketing and communication, university events and St. Louis Public Radio.
Previously Leifeld was associate vice president for university development at Saint Louis University and director of development for the Diocese of Belleville, Ill.
Martin was named the 2018 Outstanding Fundraising Executive by the AFP St. Louis Regional Chapter.

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