Chances are, your organization needs more from your website than ever before. With more communications shifting to digital, out of need or convenience, your website must do more heavy lifting than you planned. But how do you know where to begin? Join members of the Almanac team to discover a framework for evaluating your website in four critical areas: Audience, ...
Website analytics can help you track who is coming to your site, where they go once they get there and how they found you. Analytics can tell you if your social media is successfully sending visitors to your site and if donors know they can give online. Unfortunately, decoding analytics reports is not as simple or straightforward as it could ...
Spectrum is going virtual! Join us for a daylong digital conference for nonprofit marketers, communicators, fundraisers, and leaders. Enjoy 3 keynotes, 4 tracks of programming, and more! Virtual attendees pick 4 sessions to attend live in addition to the keynote presentations—then get recordings of ALL 16 breakout sessions PLUS the 3 keynotes after the conference ends. Earlybird pricing (now–August 31): $49 Members ...
Whether you're a business owner, employer, job seeker, or student - your personal brand is your professional footprint. As more people are communicating and buying online, and as global access to a myriad of devices are making it easier to create content and connections, it can be a real challenge to stand out. You may be the most talented, productive, creative, hardworking, (etc.) ...
2020 forced nonprofit professionals to re-imagine everything: programs, fundraising, service delivery, budgets—and marketing! Join us in February to hear from Erin Prange about how Big Muddy Dance Company leveraged creative marketing strategies to keep stakeholders engaged through every "stage" of a global pandemic. Erin Prange received her Bachelor of Arts in Dance and Spanish at Colorado State University and a ...
The rules of getting the word out about your nonprofit and the work you do are changing as fast as the social media platforms available. Twitter, Facebook, Instagram, Pinterest, LinkedIn, Snapchat...which ones are right for your organization and how can you maximize the time and effort invested in using them? Join PR professional Amanda Galloway as she covers the basics of communicating ...
If you brought your nonprofit brand to life as a person, who would it be? How would they act and what would they care about? What are their ambitions and what are their blindspots? Building out your brand’s persona is a very powerful way to get clear on what makes your brand unique and how to better connect with your ...
If you are struggling to establish consistent messaging across your teams, you’re not alone! We will discuss how to build clear, consistent messaging that can be easily shared across all mediums. In addition, we will discuss how to effectively solicit external feedback through town halls that will help you develop messaging that will resonate throughout your community.
Join NPMN on Tuesday, October 19, 2021 for a digital conference for nonprofit marketers, communicators, fundraisers, and leaders. The theme this year is “Spectrum: 50 Years Forward,” celebrating Nonprofit Marketers Network–STL fiftieth anniversary year and building on 50 years of commitment to the St. Louis community. Spectrum is the premiere location for professional development for nonprofit marketers and communicators. This ...
About the Workshop: Kalish Communications Media Training will teach participants how to: Give effective interviews to TV, radio, and print reporters Take apprehension away and make every interview a success Develop easy to communicate messages Not be misquoted Get your key messages into every interview Handle both tough interviews and sensitive issues Dress, sit, stand, and gesture for maximum effectiveness ...