Refocusing the Budget: Free and Low-Cost Ways to Market Your Nonprofit

About the Workshop: 

Did you know there are thousands of free marketing dollars available to your organization? Is your organization optimized to be found in local searches? Are you tired of hearing community members say they have never heard of your organization even though you spend countless hours on social media? Do you have no clue what local SEO means? Are you confused about how to set up a Google My Business for your organization? Your digital presence is the most important part of bringing in volunteers, donors, and resources to your organization

Learn how to utilize free and low-cost resources to promote your nonprofit to new audiences. This session will work through common marketing issues to turn your organization into a productive marketing powerhouse.

This is an in-person workshop at efactory (Springfield, MO).

About the Presenter: 

 Mackenzie has been involved in small businesses and nonprofits since her early teens. She has worked as a consultant with a variety of nonprofits in improving their digital presence. She started her first business in her early 20’s and now has almost a decade of experience in digital marketing. She volunteers as a mentor with SCORE and serves as ambassador and marketing chair for the Southwest Missouri Chapter. She holds an undergraduate degree in Psychology from Southeast Missouri State University,and a TEFL certification to teach English abroad.

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