Content Hourglass System: How to Deliver Content Like a Big Marketing Team Even if you are a Small Shop

About the Workshop: 

Marketing can be overwhelming and expensive. There’s demands on you to develop content across many platforms, from email to website to social media channels. And there’s little budget to outsource so it all falls on you. You know you should be creating good content consistently yet it almost seems impossible. How can you create content that suited to each platform without completely burning out or blowing up?

What there was a way to deliver content every week with less time and money than you have been spending now? What if this system not only made delivery easy but boosted your SEO and drove traffic to your website?

Meet the Content Hourglass System for delivering engaging content consistently to attract new donors and keep your loyal ones. Maryanne developed this system from working in nonprofit marketing for decades and running her own small company. (She uses this system herself, every week!)

In this workshop, Maryanne will share how the system works and how you can start implementing it for your nonprofit. This is full transparency. She will share exactly how to do it, how much time it takes and how much it costs. This is less expensive and easier than you think.

She has had clients and workshop participants say that this system changed how they work, made marketing so much easier and allowed them to spend more time building connections and raising funds.

Outcomes

• Understand why marketing can feel difficult and time consuming
• Focus your efforts and maximize your content by telling “one awesome story” a week
• Deliver way more content than you ever thought possible in at least half the time
• Stop unnecessary duplication of efforts and even trim that marketing budget

About the Presenter: Maryanne Dersch

Maryanne Dersch coaches and trains nonprofit leaders to master the art of influence, so they can raise more money without feeling rejected or pushy. Her “effervescent badassery” calls you to be more influential in your work, life and even in your own view of self.

She has spent almost thirty years working in the nonprofit world helping organizations communicate more effectively internally and externally. From those experiences she authored, Courageous Communication: Why codependence is making your nonprofit brand boring and what to do about it. She also produces and hosts The Influential Nonprofit podcast and the annual Donor Attraction Forum virtual event.

She is leading a movement to change “nonprofit” to “human investment company” to accurately reflect the contributions of the sector. She’s known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.

Register for this workshop HERE.