Brand Personas: Your Nonprofit Brand in Human Form

If you brought your nonprofit brand to life as a person, who would it be?  How would they act and what would they care about? What are their ambitions and what are their blindspots? Building out your brand’s persona is a very powerful way to get clear on what makes your brand unique and how to better connect with your clients, volunteers, board and community. Eriko Clevenger Pope, former Head of Global Marketing for Nestle Purina worldwide and current CEO/Founder of Katalyst STL, a strategic marketing advisory firm to nonprofits, will lead you through a powerful (and fun!) workshop to understand the power of building your brand’s personality and how to do it in a step-by-step process.