Fundamentals of Data Storytelling

The Evaluation Association of St. Louis has partnered with the Michigan Association for Evaluation (MAE) to offer this virtual learning opportunity.
Cost: 
The cost is free for EASL and MAE members
The cost for other affiliates and the public is $10
Description:
Today, data is everywhere. We often have access to massive amounts of data about participants, service administration, and program effectiveness. Communicating takeaway messages that are useful, equitable, and culturally responsive can be challenging. Traditionally, data is communicated using dry reports, stuck in boring tables and charts. We have the power and opportunity to transform data reporting into deliverables that engage our clients, funders, and community partners. Harnessing the power of our data by using effective storytelling and visualization techniques gives staff the potential to better communicate program outcomes. We will tackle how can we move from reporting like this to that?
In this presentation, Jennifer will cover some of the research behind presenting data intentionally. Together, we will review three fundamentals of data storytelling that will help attendees create effective visuals. Grounded in visual processing theory, the principles discussed in this keynote will enhance attendees’ ability to communicate more effectively with colleagues and university stakeholders through a focus on the proper use of color, arrangement, graphics, and text.
Presenter:
Jennifer Nulty is a data designer and speaker. Jenny brings creative energy to making data intriguing and impactful while helping clients transform the way they communicate their story. Her work focuses on bringing research-based transformations to a range of deliverables including charts, slides, reports, infographics, and dashboards. Grounded in data visualization best practice, she teaches methods of reducing clutter and ways to best emphasize the most important points. She is committed to revolutionizing the landscape of data reporting by working with companies, government agencies, and nonprofits using a capacity building training approach. She works to capture the audience’s attention with impactful visuals so they can make meaningful data-driven decisions. Jenny runs her own independent consulting business where she has worked with clients like Centers for Disease Control and Prevention, Evergreen Data, the American Civil Liberties Union, and the University of Michigan.