Getting the Most From Your Website Analytics

Website analytics can help you track who is coming to your site, where they go once they get there and how they found you. Analytics can tell you if your social media is successfully sending visitors to your site and if donors know they can give online. Unfortunately, decoding analytics reports is not as simple or straightforward as it could be, and good analytics depends on setting up measurable goals in the first place. Join the Almanac team for analytics definitions, benchmarking and measurement ideas and general discussion about how you can get more from your website analytics.
As co-founder and President of Almanac, Nathan Sprehe has a 18-year track record of helping purpose-driven organizations crystallize their brands and digital experiences to create more connection, understanding and lasting social impact. Prior to forming Almanac in 2009, Nate held creative leadership positions at Project 13, a design and branding consultancy, the YMCA of Greater St. Louis and the global healthcare marketing agency, 2e. Nate is actively involved with the creative community in St. Louis, participating in student portfolio reviews, the graphic design advisory board for St. Louis Community College and AIGA St. Louis. He’s also dad to Ava and Greta (ages 10 and 6), and remembers having free time to brew beer, run, and renovate historic homes. Nate holds a Bachelor of Fine Arts degree from Webster University in St. Louis.
Angie Winschel is a co-founder and the Chief Operating Officer of Almanac and has more than 25 years of experience as a proven communications professional in not-for-profit and for-profit organizations. She focuses on strategic messaging as the foundation for all successful branding, marketing and communications.
Prior to forming Almanac in 2009, Angie was principal at Fresh Ink Marketing and also served as Vice President of Marketing and Membership at the YMCA of Greater St. Louis. She has held positions in the education and financial services industries. Angie serves on the Board of Associated Colleges of Illinois. She holds a Bachelor of Journalism degree from the University of Missouri-Columbia School of Journalism.
As the Technical Director at Almanac, Ben Gathard applies his ten plus years of experience in design and development to bridge the gap between creative ingenuity and technical execution. From project kickoff to website launch, Ben strives to investigate and understand technical details, ensuring each project is not only beautiful and functional, but on strategy and delivering measurable results.. Ben holds a Bachelor’s degree in Communications Technology from Saint Louis University.