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Virtual Workshop: Communicating From the Top Down
April 16, 2020 @ 9:00 am - 11:00 am
$40How to Engage Board, Staff, and Everyone Else in Marketing Your Organization
- The problem, cost and cause of ineffective internal communications to your organization
- How to stop side conversations and create an organization that can support the free flow of communication up and down the management ladder so all efforts are moving in the same direction
- Specific tools and strategies to implement to allow for supportive and productive feedback
- How the board structure can thwart communication among members and between board and staff, and how to create better communication flow
- How to best support your staff to create healthy, happy nonprofits that easily attract interest, excitement and attention
- How to create alignment in your brand so the image you portray and who you really are as close as possible, and you can build trusting relationships with supporters
About the Presenter: Maryanne Dersch
Maryanne Dersch is a teacher and coach for nonprofits in board leadership, fundraising and marketing. Her company, Courageous Communication, works with boards and organizational leadership to create cultures that work in trust, connection and ease to create a bigger impact.
She developed a method of fundraising, Superstar Fundraising, so organizations can have energy, resources and donors flowing to them and end the chase and grind of fundraising. She wrote the book Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It so nonprofits can own, understand and share their value to attract like-minded donors.
Maryanne has spent her professional career in or serving the nonprofit sector. Previous to starting Courageous Communication, she spent 16 years at 501creative, where she led fundraising and marketing planning projects, wrote plans and developed creative material. Before 501creative, she was a consultant at Vector Communications for four years.
She has served on boards and committees over the years, including Community Service Public Relations Council and the Saint Louis Chapter of Association of Fundraising Professionals. She has served on the board of Foster and Adoptive Care Coalition until they became her client. She has fostered dogs for Stray Rescue of Saint Louis for 20 years.
Maryanne graduated from the University of Missouri-Columbia in 1988 with a degree in journalism. She has three children adopted from foster care with her husband. She is known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.