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Generational Giving Strategies
June 4, 2019 @ 2:00 pm - 3:00 pm
$30Part 1: Tuesday, June 4, 2019 from 2:00-3:00 PM CDT
Part 2: Tuesday, June 11, 2019 from 2:00-3:00 PM CDT
Learn the characteristic differences between each generation and how to build upon those in your development and communications plan implementation. Develop your events to target audiences and segment your appeals to speak the language of your donors. For example, why send a direct mail piece to a Millennial, if they don’t have a checkbook? We will talk about social media platforms too, and how to effectively boost your donor engagement.
Our world keeps changing and as nonprofit organizations we need to be nimble and continue to adjust our approach, staying true to the fundamental rule of fundraising: it’s all about the people.
You will leave this workshop with:
- Knowledge about each of the five generations and their tendencies to apply to your own donor data
- Fundraising strategies to address each generation in a targeted way
- New ideas on how to engage your audience through different social media platforms, with a generational lens
- Reasons why personalizing and segmenting your donor development and communications activities by generation will yield deeper relationships with your donors.
All sessions take place Tuesdays from 12:00pm to 1:00pm Pacific Time. All sessions will be recorded and the recordings will be made available to all registered participants. Participants who are unable to attend one or more of the sessions will still have access to all course materials.
About the Presenter:
Rebecca Zanatta, Partner & Vice President, Ostara Group
Rebecca loves philanthropy. She has spent her career in nonprofit management teaching people the value of relationships. Her philosophy focuses on people and putting the why first. Spending time with family and seeking adventure through travel is where you will find her when she isn’t trying to better the world through the power of philanthropy.
Participating in community is an important value of Rebecca’s work. She is a past President of Northwest Development Officers Association (NDOA), now AFP – Advancement Northwest, the largest professional association of fundraisers in Washington State. Recently Rebecca joined the faculty at Seattle University in the Master in Nonprofit Leadership program. She is a graduate of the Leadership Tomorrow program in Seattle, serves on the WSU Foundation Board of Trustees and is a sustaining member of the Junior League of Seattle.