About the Workshop:
Five Fears of Branding and How to Overcome Them
Why does branding leave some nonprofit leaders quaking in their all too sensible shoes? Learn the five main fears around branding and how to break through them. See examples of other nonprofits that worked through their fears to build stronger, more engaging brands.
About the Presenter:
Maryanne Dersch
Strategist, 501creative
Maryanne Dersch has spent more than 20 years working in the nonprofit community relations biz, the last 10 at 501creative, where she helps clients reach their communication and branding goals. Previous to 501creative, Maryanne was a consultant at Vector Communications and the public relations officer for the City of University City.
Maryanne and her husband of 23 years, Jon Schmuke, adopted their three children, Patrick, AJ and Taylor, out of foster care. She currently serves on the board of the Foster and Adoptive Care Coalition and is a foster parent and volunteer for Stray Rescue of St. Louis.